Hi Bonita,

Thank you for contacting Mearto with your appraisal inquiry.

Miss Curity was a fictional nurse mascot created by the Curity Company, a brand of medical supplies (bandages, gauze, first-aid products, etc.) that was especially well known in the United States from the 1930s through the 1960s. She appeared in advertising materials dressed in a traditional white nurse’s uniform and cap, meant to symbolize trust, care, and cleanliness. Her image was used to market Curity products as being endorsed by “the nurse you can trust.”
To reinforce the brand, Miss Curity was also produced as a doll in the 1950s and 1960s. These dolls typically wore a nurse’s uniform with a little white dress, apron, and nurse’s cap . Most were promotional dolls, given away or sold cheaply through department stores, pharmacies, or as mail-in premiums.

These dolls usually sell for less than $100 at auction, though this is larger than most and in good condition.

Based on the photos and information provided, and subject to examination, this is:

A vintage rubber Miss Curity "Nurse Toni" doll
circa 1950s-60s
The molded rubber doll with brown wig under white nurse's cap, a navy cape over her white dress. Presumably unmarked.
22 inches tall
CONDITION: This doll appears to be in good condition.
PROVENANCE: Unknown
$80-120*
*represents a fair-market value for auction purposes; retail or asking price may vary.

Please let us know if you have additional items to appraise, or questions/concerns, and thank you again for using Mearto.
~ Delia