Hi Dwight,

Thank you for contacting Mearto with your appraisal inquiry.
An eBay seller is asking $10,000 for a closely related autographed photo (https://www.ebay.com/itm/266732108269?chn=ps&_trkparms=ispr%3D1&amdata=enc%3A1yexezy1hRxqmmvGRW7kh8A65&norover=1&mkevt=1&mkrid=711-117182-37290-0&mkcid=2&mkscid=101&itemid=266732108269&targetid=1587262742097&device=c&mktype=pla&googleloc=1014782&poi=&campaignid=19894961968&mkgroupid=148855406073&rlsatarget=pla-1587262742097&abcId=9307911&merchantid=6296724&gad_source=4&gclid=CjwKCAjwps-zBhAiEiwALwsVYT2kUScyHsNX4063N0EotN6FVKgJcKXhCRHVmytWapHq6WPSWyVxChoCY2gQAvD_BwE) but eBay is an unreliable source for referencing value since sellers aren't regulated and they often post very high prices (in the hope of snagging someone with deep pockets who doesn't care about the price) but ultimately settle for lower prices that are never divulged or published.
Online retailers like ASG Memorabilia, Press Pass Collectibles, the official Patriots website and the NFL shop each sell signed and authenticated photos of Brady from the 2002 Super Bowl for retail prices ranging from $1,800-2,600.
The difference between retail prices and the FAIR MARKET values Mearto appraises at is that retail is usually two to three times higher than fair market. So, if this photo were to retail for $2,400, it would have a fair-market value of $800-1,200.
Based on the photos and information provided, and subject to examination, this is:

A near vintage Upper Deck Tom Brady Superbowl 36 autographed photo
after 2002, authenticated by Upper Deck
Autographed by Tom Brady in the "1" of the "12" in black sharpie pen, matted and framed. Accompanied by a certificate of authenticity.
#36 from an edition of 36.
28 by 24 inches
CONDITION: Not examined out of the frame but this appears to be in good condition.
PROVENANCE:
$ / £ / € VALUE*
*represents a fair-market value for auction purposes; retail or asking price may vary.

Please let us know if you have additional items to appraise, or questions/concerns, and thank you again for using Mearto.
~ Delia