Hi Scott,

Thank you for contacting Mearto with your appraisal inquiry.

Campbell Soup Company engaged in heavy advertising and brand extension throughout the 20th century, including vending machines, branded merchandise, and promotional kitchen appliances.

The rise of electrified kitchen gadgets in the 1940s–1960s coincided with innovations in convenience foods. Soup warmers like this one were aimed at both the consumer and small business markets, highlighting Campbell’s “ready-to-eat” convenience.

This particular vintage Campbell's Soup electric soup warmer dates to the 1950s and was more likely made for promotional or commercial use, such as in lunch counters, break rooms, or diners rather than private consumer / home use.

When these soup warmers come up for auction these days, they usually sell between $150-250 but yours has had a lot of wear to it's painted surfaces - with losses to both the red and white paint overall; it's more likely to bring prices between $75 and $125 at auction.

Based on the photos and information provided, and subject to examination, this is:

A vintage Campbell's Soups individual cup warmer
Made by the Sho-Well Display Co. Ltd., Hamilton, Ontario, Canada, circa early 1950s
Comprising of a white and red-painted base with adjustable dial and plug insert, with a metal (probably aluminum) cup with plug fitting and red/brown painted handle.
Height: 9 and 1/4 inches; width: 10 inches; depths: 7 and 1/2 inches
CONDITION: With evidence of significant wear commensurate to extensive use.
PROVENANCE: Inherited
$ 75-125*
*represents a fair-market value for auction purposes; retail or asking price may vary.

Please let us know if you have additional items to appraise, or questions/concerns, and thank you again for using Mearto.
~ Delia