Hi Elizabeth,

Thank you for contacting Mearto with your appraisal inquiry.

Cloe is culturally significant because she sits right at the crossroads of early-2000s fashion, shifting beauty ideals, and girls’ consumer power—and she helped crack Barbie’s long-held monopoly while doing it.

First, Bratz as a brand changed the look of dolls. When Cloe debuted in 2001, her oversized head, almond eyes, glossy lips, and fashion-forward styling felt radically different from Barbie’s polished, aspirational femininity. Cloe’s vibe—often dubbed “the Angel”—leaned into Y2K glamour: crop tops, platform shoes, faux fur, denim-on-denim. She reflected what girls were actually seeing in pop culture, magazines, and MTV, not an idealized adult fantasy.

Second, Cloe mattered in conversations about identity and relatability. While Bratz dolls were controversial for being “too mature,” many kids read them as confident, stylish, and self-directed. Cloe, often portrayed as creative, sensitive, and social, embodied a version of femininity that was expressive rather than domestic or career-coded—this was recognized as important in a moment when girlhood was becoming more visibly influenced by fashion and media.

Third, the Bratz phenomenon reshaped the toy industry. Cloe helped drive a wave that forced Mattel to rethink Barbie (leading to edgier Barbies, My Scene, and later body-diverse lines). The Bratz legal battles, merchandising dominance, and resale market underscore how disruptive these dolls were culturally and commercially.

Instead of gowns that echoed adult etiquette or debutante norms, the Formal Funk line leaned into clubwear masquerading as eveningwear: corset tops, mini skirts, high slits, bold makeup, and dramatic accessories. The nuance was in the tension—these dolls were framed as appropriate for special occasions, yet they mirrored what pop stars and red-carpet culture were wearing at the time. That reflected how kids were absorbing celebrity fashion earlier and more intensely than previous generations. The line focused on social confidence and presentation and spoke to emotional and social literacy...essentially allowing young girls to 'style yourself.'

Generally speaking MGA never published an official production tally for the doll but this "Prom" limited edition was made in a run of 560,000. Other dolls from this series that are also in mint new-in-the-box (M/NIB) condition are retailing for between $100 and $450, though these higher prices are posted by private sellers and I can't confirm the sellers are getting buyers at those price points. When this doll comes to auction, it usually brings between $100 and $200.

Based on the photos and information provided, and subject to examination, this is:

A limited edition Cloe Bratz Formal Funk 'Prom' doll
2003
#135746 of 560,000
Box: 29cm (11-1/2 inches) high x 26cm (10-1/4 inches) wide x 6.5cm (2-1/2 inches) deep
CONDITION: Mint in the Box, sealed
PROVENANCE: Unknown
AUD $100-200*
*represents a fair-market value for auction purposes; retail or asking price may vary.

Please let us know if you have additional items to appraise, or questions/concerns, and thank you again for using Mearto.
~ Delia