Hi William,

Thank you for contacting Mearto with your appraisal inquiry.

The concert advertised in your image took place on July 4, 1963, at the Paramount Theatre in Brooklyn, New York. The poster showcases a lineup of soul and R&B legends: Sam Cooke, Otis Redding, Jackie Wilson, Lloyd Price, and Wilson Pickett, as part of an All-Star Rhythm Revue. It witnessed a few key moments in music history:
By mid-1963, Sam Cooke was a superstar, known for blending gospel and pop into smooth, emotionally rich soul. Songs like "You Send Me" and "Cupid" were already iconic. He was also a pivotal figure in the Civil Rights Movement and Black music entrepreneurship (founding SAR Records).

This show was also significant for Otis Redding, who had only recently broken out with "These Arms of Mine" (1962). “Try a Little Tenderness” (mentioned on the poster) wouldn't become a hit until 1966, so the poster may be a later reproduction—or it was a part of his early setlist even before recording it. Either way, Redding performing alongside giants like Cooke was a major stepping stone in his rise.

Jackie Wilson, Lloyd Price, and Wilson Pickett were all in different stages of high-impact careers: Wilson was famous for his energetic performances. Price had been a hitmaker since the '50s ("Stagger Lee", "Personality"). Pickett was just beginning his transition from gospel to soul stardom.

This was a true generational convergence—artists rooted in gospel and R&B who would go on to define the golden era of soul in the mid-to-late ’60s. The Civil Rights Movement was intensifying—just weeks after this show, the March on Washington would take place (August 1963). Events like this concert were vital spaces for Black joy, unity, and cultural assertion during a turbulent time in American history.

Recent auctions of this poster have seen prices ranging from $40-60.

Based on the photos and information provided, and subject to examination, this is:

A vintage 1963 Paramount Theatre concert poster for Sam Cooke, Otis Redding, Jackie Wilson, Lloyd Price and Wilson Pickett
Dated July 4, 1963
57cm by 36cm (22-1/2 by 14-1/8 inches)
CONDITION: Showing minimal wear
PROVENANCE: Inherited
$40-60*
*represents a fair-market value for auction purposes; retail or asking price may vary.

Please let us know if you have additional items to appraise, or questions/concerns, and thank you again for using Mearto.
~ Delia