Hi Sally,

Thank you for contacting Mearto with your appraisal inquiry.

Vintage Disneyland decals—especially those from the 1950s through the 1970s—are small but fascinating collectibles that capture the park’s early design, marketing, and visual storytelling. Many decals date to Disneyland’s early years, beginning with its opening in 1955. They were sold in souvenir shops, gas stations, and sometimes as giveaways in promotions (e.g. travel brochures, AAA, or Standard Oil partnerships). Early decals are now highly collectible, as they were often applied and lost—making unused examples relatively rare.

Some retailers are asking in excess of $100 for these examples but when sold at auction, the fair-market (akin to wholesale) values are lower, more in line with $40-60.

Based on the photos and information provided, and subject to examination, this is:

A vintage Walt Disney Productions Disneyland Anaheim, Calif., travel decal
circa 1955-1960
Depicting a large-scale figure of Tinkerbell hovering over Disneyland, the banner below the scene reads (c) WALT DISNEY PRODUCTIONS / Disneyland / ANAHEIM CALIF," on its original waxed back paper
4 by 3-1/2 inches
CONDITION: In rare unused condition
PROVENANCE: Inherited
$ 40-60*
*represents a fair-market value for auction purposes; retail or asking price may vary.

Please let us know if you have additional items to appraise, or questions/concerns, and thank you again for using Mearto.
~ Delia