Hi Margaret,

Thank you for contacting Mearto with your appraisal inquiry.

Hubert de Givenchy launched his couture house in Paris in 1952, becoming known for designs that combined refined Parisian elegance with a modern, youthful lightness. Instead of the heavy post-war styles, he offered slim silhouettes, simple lines, and separates like the famous “Bettina blouse” that helped redefine chic.

He helped popularize a new type of Parisian chic—less fussy than Dior’s “New Look,” more feminine than Balenciaga’s structured precision. His clothes were known for being wearable, elegant, and flattering, which made him beloved by women of high society and Hollywood alike.

Givenchy was one of the first French couturiers to embrace prêt-à-porter (ready-to-wear) in 1969, helping make high fashion more accessible. This was a major turning point in how couture houses operated.

Hubert de Givenchy’s collaboration with Bloch Frères, a French textile firm specializing in fine printed linens and scarves, is a fascinating but less widely discussed part of his design work. Bloch Frères was active mainly mid-20th century, known for producing high-quality household linens, tablecloths, and accessories. They often worked with fashion designers to create exclusive textile lines.

Givenchy designed patterns for a series of printed linen scarves manufactured by Bloch Frères. These scarves often carried both names: “Givenchy” and “Bloch Frères” in the corner. Designs varied — some were bold geometric prints, others floral or abstract, reflecting the chic, modern elegance associated with his fashion.

Because they were produced in linen (not just silk), they had a crisp, wearable quality, aligning with Givenchy’s reputation for elegance with practicality. These scarves are sought after today by vintage fashion collectors because they represent an early example of Givenchy branching into accessories and licensed products.

While individual scarves can retail from $50 and up, depending on condition, when they sell at auction, they usually bring fairly nominal sums - typically less than $20 per scarf but because yours are so crisp and vibrant, they would likely sell for $20-25 at auction, or $80-100 for the group of four. If you are selling them privately, you might ask $150 so you can come down a bit if necessary.

Based on the photos and information provided, and subject to examination, this is:

A group of 4 vintage Givenchy hand-rolled linen scarves
Three made by Bloch Frères, mid/late 20th Century
One with four large circles in brown, orange, green and yellow on a white ground with orange border (not marked Bloch Frères)
One with concentric squares in green and blue with white borders
Two with checkerboard/diamond grid, one in blue/brown, the other in blue/yellow.
Each: 15" by 15"
CONDITION: All appear to be in excellent condition
PROVENANCE: Unknown
$20-25 each or $80-100 for the group of four*
*represents a fair-market value for auction purposes; retail or asking price may vary.

Please let us know if you have additional items to appraise, or questions/concerns, and thank you again for using Mearto.
~ Delia