Hi Tony,

Thank you for contacting Mearto with your appraisal inquiry.
Tony Alamo jackets, popular in the 1980s, were flashy, hand-painted denim jackets often adorned with rhinestones, glitter, and elaborate designs. Created by Tony Alamo, a controversial evangelist and clothing designer, they became iconic in pop culture, worn by celebrities and recognized for their bold, eye-catching style.
Dennis McKee was an ex-con who spent time in several prisons in the US. After serving time, he leveraged a $20,000 loan into a videotape trading business (International Video Superstores) that would eventually compete with Blockbuster Videos. He became friendly with high-level and high-powered executives, including those at Pepsi and, through a marketing company he owned - Texas Imagineering Ideas - he advised them on several marketing campaigns. He was photographed wearing this jacket.
Tony Alamo jackets come to auction occasionally, bringing prices ranging from $100-1,000 but those in this style typically sell for $300-500; none have been auctioned that have been worn/owned by anyone with any kind of celebrity. It's a little hard to quantify what this "celebrity tax" adds to an item but in the case of Dennis McKee, I would add an additional $100-200 to the value
Based on the photos and information provided, and subject to examination, this is:

A vintage Tony Alamo denim jacket
circa 1980s
embellished and personalized for Tony McKee with his name, company and title on the right front breast, and International Video Superstores logo on the back with various sponsors (Frito Lay, Pizza Hut, Taco Bell, Pepsi and Kentucky Fried Chicken).
Size XXL
CONDITION: this jacket appears to be in good condition
PROVENANCE: Owned and worn by Tony McKee
$400-700*
*represents a fair-market value for auction purposes; retail or asking price may vary.

Please let us know if you have additional items to appraise, or questions/concerns, and thank you again for using Mearto.
~ Delia