Hi Christina,

Thank you for contacting Mearto with your appraisal inquiry.

G. Schneider & Sohn was a historic Bavarian brewery best known for its wheat beers—especially Schneider Weisse and Aventinus. It was founded in 1872 in Munich, Germany by Georg Schneider I and is the oldest privately-owned wheat beer brewery in Bavaria.
When wheat beer brewing rights were released from royal monopoly, Georg Schneider secured them and began brewing in the former royal wheat beer brewery. It is famous for its Schneider Weisse Original (TAP7) – a classic hefeweizen, and Aventinus (TAP6) – a strong, dark wheat doppelbock, one of the first of its kind.
The brewery was moved to Kelheim in 1944 after the original facility in Munich was bombed in WWII, but the Munich tavern Weisses Bräuhaus remains a flagship restaurant.

These advertising mirrors are popular among Breweriana (beer-making) collectibles and they don't come up for auction very often; some recent auction sales of this model have sold for between $400 and $600.

Based on the photos and information provided, and subject to examination, this is:

An antique G. Schneider & Sohn Schneider Weisse Beer Advertising Mirror
early 20th Century
20 by 26 inches, framed
CONDITION: This appears to be in generally good condition
PROVENANCE: Acquired in a home purchase
$ 400-600*
*represents a fair-market value for auction purposes; retail or asking price may vary.

Please let us know if you have additional items to appraise, or questions/concerns, and thank you again for using Mearto.
~ Delia